CP+B’s need for growth and global expansion has seen the company seek the services of one of the renowned executive leaders in the industry. Recently, Lori Senecal joined the company to serve as the global chief executive officer. The company created the new position in order to bring in the business leader without eliminating any of its current leaders who are doing great in their positions. As the Global CEO, Lori will be the highest ranked official at the firm. The other leader will be reporting to her.
According to her Fast Company bio, previously, Lori Senecal served as KBS’ global executive chairman. She has also been a key figure at the MDC Partners. Through her strategic visions and unique business model, Lori helped fuel growth at the MDC. She is a strong believer in cross-collaboration. At MDC, she was mandated with the duty of partnering with clients and helping establish a seamless structure at the firm. This information was originally reported on http://www.forbes.com/sites/marketshare/people/lorisenecal/#1145d45c742c.
When she joined KBS five years ago, she noticed that the industry had created a hyperbole of innovation. It was her responsibility to inspire the industry towards genuine innovation. A responsibility she efficiently satisfied by igniting a movement to press for the change. Her success saw the establishment of KBS as the inventive world’s ideal brand agency. Over the years, Lori stuck solidly to her belief that the right way to deliver competitive advantage to brands is through real innovation. This situation led to the creation of various units at KBS with the objective of fulfilling her dreams to the KBS. These units are Spies & Assassins, KBS Content Labs and KBS Ventures. They focused on technology, content creation, and start-up investment respectively.
The executive leader also believes in the creation of opportunities. In all the companies she worked for previously, Lori in her 3% speech has continually encouraged the employees to invent the career that they want. The employees have taken on the challenges and came up with ideas that she has backed and incubated. She asserts that employees should pitch their ideas at competitive events, which are organized by KBS. Such events have helped in fueling invention and an opportunity creation culture at the firm. Lori’s exemplary leadership at KBS saw the company grow from a domestic agency employing 250 people to an international company having over 800 employees. Crain categorizes the company as one of the best places for employees to work.
During a recent interview by Laura Dunn, Lori Senecal revealed the factors that pushed her to be a transformative leader. As the last born in a family of four children, her talented sisters obscured the future business leader from the world. She seemed to be thriving in her sisters’ shadows. Lori was not happy about this situation. To this end, she went on to discover her identity. She started by dreaming. Later, she took golden steps to set herself apart from her siblings. Today, Lori is a revered executive leader.