Kenneth Goodgame’s amazing marketing career and success stories

Kenneth Goodgame is the current Senior Vice President at the Chicago-based True Value Hardware Corporation. He also serves as the Chief Merchandising Officer in the company. He joined the company in 2013. Within the period that he has been working there, he has already accomplished great milestones. To start with, he created a 4 SKU end cap program dubbed ‘New at True Value’ which was a huge success because more than 2800 stores supported it. He also began 250 SKU EDLP program that’s targeted, retailers. In 2015, the test markets for the full year showed that the average basket ring had risen by more than 9% and at the same time it resulted in a better perception of retail price during the test scores. He has also managed to reverse the buying team’s low performance successfully and also recruited full category management team including POG/JDA management, pricing, heat mapping, and category rules among other achievements.

Kenneth Goodgame holds a Bachelor of Science degree in Marketing from the University of Tennessee. His career journey traces its roots to The Home Depot, Atlanta, GA where he worked from 1994 to 2002. He started out as a product manager and rose through the ranks to become the senior global product merchant in the last two years of his tenure. Later he worked for Newell Rubbermaid, in Huntersville, NC from the year 2002 to 2007 where he worked as a president and general manager of the Rubbermaid Cleaning and Bernzomatic products and eventually served as the senior vice president of the marketing, sales, and channel for Irwin PTA & Shur-line’s painting products. Between 2008 and 2013 he also worked for two other companies namely Techtronic Industries North America, Anderson, SC and Ace Hardware Corporation, Oak Brook, IL.

Arguably, Goodgame has a wealth of experience in his field of expertise due to the different major companies that he has worked for in the past. In his own words, he states that he specializes in creating successful OEMs by combining creative merchandising and marketing, effective business strategies a moderated budget. He believes that increased productivity and profitability can be achieved if there is a balance of the main performance indicators, quality assurance systems, employee involvement and quality assurance systems. Kenneth’s strengths are exceptional leadership skills, cost analysis, quality improvements, productivity enhancements and fruitful negotiations. These are the sets of skills he employs to achieve success and growth in his work.

Additional Sources:

http://citrite.org/kenneth-goodgames-retail-game/

http://www.cmt.com/artists/kenneth-goodgame/biography/