Doe Deere was born in Russia, but moved to New York when she was 17. She always had a love for the entrepreneur business. At the age of 13, she sold non permanent tattoos, and it started there. She then joined a band in New York where she met her former husband. After there she got into fashion and created her own line off of ebay called lime crime. That is where she came up with the name for her very successful makeup line. She always has a love for fashion and makeup, it was another way to express herself. She always believed that beauty never came from a certain makeup style or natural beauty, but from a feeling, so do what makes you feel beautiful.
She always wanted the unique colored lipstick, but could only find the original and basic colors. This inspired Doe to create her own, so she launched her bold colored makeup line called, Lime crime. People fell in love with her unique taste and people were raving about the bold products. Other companies loved the idea and copied the bright colored makeup idea. Suddenly, bright colored lipstick was everywhere.
Doe stated that one of the biggest things she learned through her success is to trust her gut feeling. She will not even close a deal unless she has a good gut feeling about it, and it is now practically her second nature. Doe believes that one of the most important ways in being a successful business is the team you choose. Starting a new business is all about team work. She also believes that treating your partners and employees with love and respect makes a difference. Everyone wants to feel appreciated and uplifting them reinforces them and inspires them to do good work. Doe knows her work and her customers, she takes it seriously, and people fell in love with it!