Russian born entrepreneur Doe Deere has always loved make-up and bright colors. She has combined them to create her cosmetics company Lime Crime. Called the “Queen of Unicorns” because she proudly wears brightly colored hair, lips, eyeshadow and nail polish, Doe Deere got her introduction to business while she was still a schoolgirl in Russia. She started wearing temporary tattoos and selling them to her classmates. When her family moved to New York when she was a teenager, Doe Deere continued to pursue her dream of becoming a successful businesswoman. Learn more: https://www.facebook.com/doedeereofficial
During the 14 years she spent in New York, Doe Deere first attended Fashion Institute of Technology to get the skills she needed to make it as a model and fashion designer. When that didn’t work, she founded a rock bank and pursued a career in music. When she couldn’t find make-up in bright enough colors for her stage show, Doe Deere decided to make some herself. The people in her online make-up tutorial begged her to sell some to them. She did and with their rave reviews and encouragement, Doe Deere created Lime Crime cosmetics.
Combining her passion for makeup and her love for bright colors has led to the success of the convention-smashing Lime Crime brand. Although traditional fashion experts told her the colors were too bright and marketing make-up on the internet wouldn’t work, Doe Deere followed her heart. When see offered her wildly colored make-up to the world using her innovative internet marketing techniques, she was soon deluged with orders. Apparently there are millions of people that have long wanted brightly colored make-up and didn’t know where to find it until Lime Crime popped up on their computer screens.
Lime Crime is now one of the hottest brands on the international market. The company offers hair dye, lipstick, eyeshadow, blush, nail polish and more in blindingly bright colors. Plus, Doe Deere uses only vegan ingredients and never tests her products on animals. People of all sexes, ages and cultures now have the rainbow colored make-up they have long desired to create the unique look the want. And Doe Deere is happy to feature Lime Crime customers wearing the make-up in unique ways on the company’s social media feeds. Lime Crime is now an international phenomenon that encourages creative self-expression.
Even as Doe Deere’s success and Lime Crime’s customer base has grown, she still makes time to speak with and encourage other female entrepreneurs. Doe Deere tells them the importance of believing in themselves and their products. She also makes them aware they will have to be willing to put in the work necessary to make their products the best they possibly can. Doe Deere also shares advice on unique marketing techniques and having the determination to continue to move forward with and refine their business plan even when others doubt them.
With the success of her low-budget, unconventional brand, Doe Deere has now become a role model and an inspiration for countless other aspiring female entrepreneurs. Learn more: https://www.limecrime.com/about/