NewsWatch TV has been on the air for more than twenty-five years. When the show began it was on only once per month. Now it has turned into a popular weekly show featuring the latest in consumer electronics to help new companies get a foot in the advertising door. The hosts of the show are Andrew Tropeano, Susan Bridges, and Michelle Ison. The show also interviews popular celebrities who have a part to play in the product being sold or an issue that is close to home for them. One of the small companies that had benefitted from the help of NewsWatch TV is a gaming and electronics company called SteelSeries.
SteelSeries started working with NewsWatch in 2013 to get the word out about their products. The Senior Director of Marketing Tori Pugliese says that working with NewsWatch was a marvelous experience from day one. She says that NewsWatch took the time to listen to what the company wanted and made sure that the advertisements were relevant to consumers as well as the company’s goal. The results of the advertising were great for SteelSeries. Advertisements about SteelSeries product were shown across the United States and sales improved dramatically. The company was very happy with the results that NewsWatch was able to provide and help make the brand more well known across the country as well.
This is just one example of how NewsWatch can have a positive effect on a small company and help it grow. Not only does Newswatch provide the means to get the proper message out for the company it can create the specific message for consumers to understand as well. This is the heart of NewWatch TV and why they do what they do every day. They help bring businesses and consumers together. That’s what it’s all about.