Nathaniel Ru Follows His Values In Leading His Company

When Nathaniel Ru started his company, Sweetgreen, he had a goal of doing more than just offering salad for sale. He wanted to change the business world. He wanted to use his values to change the way that the business world works. He wanted to touch the world.

Nathaniel Ru and his friends had trouble finding healthy food to eat while they were in college, and that sparked them to do something about it. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider

They wanted to found a company that would offer the healthy food that people were seeking but that would also be about so much more. Their company is focused on healthy foods, but it is also focused on other things. Learn more about Nathaniel Ru: http://nrn.com/power-list-2016-Jammet-Neman-Ru

One of the things that Nathaniel Ru focuses on when it comes to the way that he runs his company is the idea that not only should the company succeed, but it should help the customer and the community, as well. He believes that a company should work for the good of all.

This man believes that any victory that happens for the company that he is running should be a victory for everyone and it should affect everyone. He is a man who follows his values in all that he does, and that helps him to lead his business in a way that looks out for others.

Nathaniel Ru believes that the decisions that a person makes should not only affect the here and now, but that those decisions should live on after a person is gone. He believes that a person should do things now that will affect the world after they are no longer around to affect it. This belief has guided him when it comes to his business and the work that he does for it.

Nathaniel Ru is a graduate of Georgetown University. While he was at the school, he studied Finance. In the same year that he graduated from Georgetown University, this man worked with his friends to start his company.

Together, they were able to use the education that they had received and the values that they held close to create something great.

Nathaniel Ru Brings the Sweetgreen Experience to Life

Sweetgreen is a restaurant chain that is fundamentally changing what it means to be, well, a restaurant chain.

The northeastern based company has been deliver high end salads to diners for the better part of the past decade. Leading the way has been the hard work of a trio of Georgetown University graduates led by co-CEO Nathaniel Ru.  Read more: Sweetgreen Entreprenuers | Fortune

Ru is one of the more vocal and prominent CEOs within this particular industry and his work thus far would give many upcoming entrepreneurs the kind of inspiration they need in order to approach the industry in style.

Let’s look at what makes Nathaniel Ru tick as well as what has led to the unbridled success of what should have been just a regional experience. Learn more about Michael Lacey and Jim Larkin: http://www.psfk.com/2016/04/psfk-2016-how-sweetgreen-brought-healthy-and-delicious-to-the-busy-psfk-2016.html

What makes Sweetgreen special is all out in the open. They focus on high quality, local, fresh ingredients and they stay organic as much as possible. Nathaniel Ru says, “We’re creating a brand that stands for something. We want to feed more people better food.”

Ru isn’t being hyperbolic and he definitely isn’t being self-serious. What Ru is being is completely honest. Sweetgreen was established by a trio of idealistic students who wanted to create a company that actually stood for something.

Modeling themselves after Apple they focused on giving customers a unique experience that spoke to their community and wallets as much as their stomachs. The results have been stunning thus far as more than 40 Sweetgreen restaurants now have their doors open within the United States.

Sweetgreen isn’t the kind of company that aims to become McDonald’s. The founders want their restaurant chain to stand for high quality food and local community engagement. In fact, Ru never wants to actually have any sort of corporate headquarters.

There is no hub running this entire operation, just a network of likeminded store managers that stick to Nathaniel RU’s vision. Ru says, “We wanted to decentralize our headcount” before adding, “We don’t believe in big corporate headquarters.”

Nathaniel Ru is refreshingly open about both his shortcomings and his successes with Sweetgreen. When probed on going back in time to get some advice Ru says simply, “We’ve learned it’s important to build a team around you sooner than you feel comfortable doing so.”

Ru is clear-headed and focused on the Sweetgreen experience and thus far it appears that his legions of happy customers are equally happy with the restaurant.